Marketing Research Analysis - Dubai Taxi Paper Example | Topics and Well Written Essays - 2750 words

Marketing Analysis - Dubai Taxi - Research Paper Example During the early 21st century, the competition prevailed between transportation companies has certainly become more intensive in terms of quality of services, which is gaining the attention of the tourists more than ever before. In this regard, it is perceived that the demand of Taxi in Dubai has revolutionized its public transportation facilities (Hussain, Nasser and Hussain 1-9). 1.2 Aim and Objectives. The prime aim of this research is to conduct a comprehensive marketing research analysis of Dubai Taxi. In relation to this aim, the objectives of the study mainly include determining the expectations of the customers and analyzing the complaints of the customers regarding the services quality of Taxi in local markets of Dubai. 1.3 Research Methodology. In relation to the above context, a qualitative approach of research methodology has been taken into concern with gathering primary as well as secondary data. For gathering primary data, a survey has been conducted amid 100 respondents with the aim of identifying the market of transportation industry (Taxi) of Dubai. In this regard, a questionnaire survey has been prepared for gathering primary data. On the other hand, academic literatures have been reviewed with the aim of gathering reliable information regarding the stated subject matter. 2.1 Research Objectives and Questions. It has been earlier mentioned that the major aim of this particular research study is to determine the services quality of Dubai Taxi services. Simultaneously, this particular research intends to determine the expectations of the customers for developing such services. Based on this particular research aims along with objectives, specific research questions have been framed, which will deliver appropriate understanding regarding the subject matter of the study. The specific research questions